Choose a sticker message or an emoji within text
A regular sticker is sent as a separate sticker message. A custom emoji appears within text and is referenced by a custom_emoji_id. Downloading a TGS does not give your bot that ID or grant permission to use custom emoji.
For a confirmation, decide whether the bot should send a standalone sticker or a short text response containing your branded symbol. That decision determines whether you select Sticker or Emoji in the connected Telegram actions.